Spa London Branding Document

In May 2007, following the success of the York Hall Spa London Project, architecture & design services were asked to produce a fully detailed physical branding document for Greenwich Leisure Ltd (GLL) which would allow them to roll the Spa London Brand out whilst maintaining consistency.

The resulting document was a 69 page specification document that outlined the architectural concept, the customer journey, generic physical layout proposals and provided future design teams with detailed room data sheets and photographic examples of the proposed spa brand.

The completed document was delivered in June 2007 and the Client is using it as the basis for all new developments.

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